UBER has a name to live up to, and as a fellow Gulliver recently noted, it seems to be doing so. In the first quarter of this year, Uber and Lyft, combined to account for 46% of business trips taken on the ground in America, versus just 14% for traditional taxis. Looking just at cabs and other ride-hailing services (and excluding hired private cars), Uber serves 69% of business trips, compared with 4% for Lyft. Given that some think the economics of ride-hailing apps favour monopolisation—since big services have more cars and therefore better coverage and shorter waits, in turn making them more attractive to customers—we predicted that “the odds must be on business travellers living in an Uber-only world a few years hence.”

Perhaps. But there is one city where the opposite trend is taking place, and it serves as a useful counterpoint in imagining what the future might hold if Uber isn’t able to solidify its grasp on the market.

That city is Austin. Uber and Lyft recently played a Continue reading