A technology conference staple is the over-the-horizon announcement: a proclamation that something that isn't quite here yet is the next big thing, often accompanied by simulated screen shots, hypothetical use cases, and demonstrations that veer closer to fantasy than reality. Even Salesforce has indulged in some of this in the past, and this year's announcement of a machine learning-enabled technology called "Einstein" easily could be dismissed as futureware. After all, "artificial intelligence" is this year's hot buzzword.