Salesforce isn't waiting for Dreamforce to begin the drumbeat over its artificial intelligence offering which is -- or will be -- called "Einstein." There is so much to discuss about this turn of events that it's hard to begin, so rather than starting at a conventional jumping-off point I'll start with the name. You couldn't have lived at any point in the 20th century and not have some idea of who Albert Einstein was. For most of that time he was regarded as special -- a savant, one who could see things that no one else could.