Hewlett Packard Enterprise and Apple are very different companies this decade, having shifted their models from a strategic customer/innovation focus to one that's more tactical -- and tied far more closely to quarterly profit. They are hardly alone, and this speaks to why Michael Dell and Joe Tucci worked so hard to take their companies private, because this unfortunate trend is not tied to any one industry or any one country. Both HPE and Apple increasingly are defined not by creative products but by complaining customers.