Microsoft seems to have gone off the deep end with its tricks to get unwilling customers to upgrade from Windows 7 and Windows 8 to Windows 10. Doesn't the company realize this will hurt it? Does Microsoft think it can be abusive and win? Users are complaining loudly. Why doesn't Microsoft care about the disruption it is causing? A slice of the Microsoft marketplace wants to move to Windows 10. Fine. Many of them absolutely love it. That is not the problem. The problem is that many of those who liked things the way they were have been tricked into upgrading.