French ecommerce solution PrestaShop has partnered with Nosto, a fast-growing personalization solution from Finland. Thanks to the cooperation agreement, the entire customer base from PrestaShop now has access to new customization options and product recommendations for their online store.

“Online stores using PrestaShop software are now able to offer their customers a unique shopping experience”, the companies state in an official press release. “Thanks to the Nosto plug-in, online store owners will benefit from the effects of personalized product recommendations, personalized emails and analytics in real-time, based on the individual behavior of each store visitor, thus increasing the conversion and online sales.”

Increasing the conversion rate
Nosto offers its services to over 2,000 online shops worldwide, including The ICONIC, Lush, Bjorn Borg and Bauhaus. On average, it has increased the conversion rate of those end users who click on their recommendations by 65% and the average purchase price by 25%. Nosto’s personalization solution allows customers to connect with the products they want throughout the shopping experience.

“Our mission is to make online shopping more enjoyable by offering personalized experiences to the consumer experience”, says Juha Valvanne, founder and CEO of Nosto. Benjamin Teszner, CEO of PrestaShop, says signing cooperation agreements with other industry leaders is “just one of the ways in which we continually improve and adapt our software to the needs of our customers”.

The plug-in from Nosto is available via a native integration in PrestaShop’s back office, as well as for free on PrestaShop Addons. Once activated, Nosto is available in English, German, Spanish and French. Two months ago, the Helsinki-founded company partnered with another ecommerce solution, Shopify.