Salesforce on Monday announced it had completed its $2.8 billion acquisition of e-commerce cloud software platform Demandware. The deal "gives Salesforce the e-commerce piece to compete against Oracle, which already has e-commerce capabilities, as well as SAP," said Rebecca Wettemann, vice president of research at Nucleus Research. "It also gives Salesforce a cloud transactional platform for B2C purchases to complement its predominantly B2B sales force automation capabilities."