SugarCRM cofounder Clint Oram is one of the original architects and developers of the Sugar application. He currently serves as the company's CTO. The biggest CRM challenge right now is that "technology is changing the way customers work with companies," Oram said. "I want the company that I do business with to give me answers quickly, and they need to be insightful answers. Technology has driven speed and relevancy expectations through the roof, and companies of all sizes are struggling to keep up with this."