With an eye on its future, Uber last week announced it was increasing its investment in mapping. "The ongoing need for maps tailored to the Uber experience is why we're doubling down on our investment in mapping," said Brian McClendon, Uber's vice president of advanced technologies. McClendon didn't reveal how much Uber will invest in its mapping initiative, but news reports have pegged the figure at $500 million. Uber began putting mapping cars on the road last year, and this summer it expanded the program to Mexico.