French online shopping club Vente-Privee has launched its first European campaign. With the motto “À la Française”, the company advertises on social networks in Germany, Italy and the United Kingdom while using typical clichés about France.
Via a dedicated website, Vente-Privee wants to let consumers in the UK, Germany and Italy “discover the shopping à la Française”. Website visitors are asked to write an action verb, for example “playing sport” or “crying” and they are then shown the French (cliché) way to do that certain action. There are about 40 videos to watch, of which this is one of them:
The aim of the campaign is to further increase awareness of Vente-Privee outside France. The online shopping club was founded in 2001 and since then sells well-known brands for low prices during so called shopping events. The website claims to have 30 million members and Vente-Privee went on an acquiring spree lately, by buying Spanish fashion ecommerce website Privalia in April, taking over Vente-exclusive last year and acquiring a majority stake in Swiss shopping club Eboutic.ch.