Why do customers seem to overreact when Verizon announces changes? Verizon’s latest price hike has been causing angst in the marketplace — at least on social sites like Twitter. Why does Verizon keep shooting itself in the foot? The short answer is poor marketing. Verizon’s marketing moves show no care for the customer base, and that comes with at cost to Verizon. Let’s face it — as usage changes, pricing models must change to keep the proper balance for both users and the company.